Pet Food Express is one of the country's leading independent pet food and supply retailers.With 62 stores located throughout California. They strive to provide the highest quality pet foods and supplies at competitive prices along with personal and knowledgeable service to help take the best care of your pet. And a part of that care is making sure the food they serve stays fresh and wholesome. See how RI helps Pet Food Express with their goals below.
In part 1 of this blog, I recounted how the idea for Thermo-Simple as a product came about. In this post, I'll illustrate how the path from idea to product can be less than straightforward.
Like any real life story, product development can have its ugly side and is a roller coaster ride not for the faint of heart. You can be certain of two things. The first is that whatever you think it will cost, you can be certain it will be more, double, triple or much worse. The second is that there will be highs and lows. My uncle gave me great advice many years ago, "never let yourself get too high, or too low" - you need to try to keep your emotions somewhat on an even keel to be able to get through such a process.
In my life I have been both blessed and cursed with the "idea bug". Almost everyday I can be working on something with great focus, and suddenly the bug bites and my mind has to switch gears and begin daydreaming about a "new" way to do something, or a "new" idea. And when I say new... I mean new to my brain. Some are paper worthy, some are quickly forgotten when it's realized it won't work or it's already been done.